Jordan National Health Communication Strategy
Start Date: 07/01/2004
End Date: 12/31/2008
Achieve a health competent society structured around five themes: 1) Strategic Coordination - coordinate, and integrate all Health Behavior Change Communication (BCC )activities/programs in Jordan; 2)provide strategic integrated crosscutting BCC to achieve health competence and sustainable health behavior change across life stages; 3) Institutional Capacity Building - enhance Jordanian capacity in BCC and institutionalize sustainable BCC systems; 4) Advocacy/Supportive Environment - invoke and sustain support among leaders, policy makers, stakeholders and decision-makers for an environment conducive to behavior change and adoption of healthy lifestyles. 5) Health, Population and Development Linkages - link health BCC to Population, Gender, Education, Governance, Water, Sanitation, and Environment.