Increasing Advocacy Around Malaria
CCP's Global Program on Malaria has launched the VOICES for a Malaria-Free Future project to highlight successful anti-malaria efforts and evidence-based results. VOICES is designed to educate policymakers about effective programs and strategies for malaria control. VOICES includes advocacy projects in four developing countries – Ghana, Kenya, Mali, and Mozambique – that will promote progress made against malaria while also breaking down policy barriers that hamper effective prevention and control. At the global level, VOICES will work with donor country leaders, policymakers, opinion leaders, the Global Fund to Fight AIDS, Tuberculosis and Malaria (GFATM), multilateral funding agencies, the Roll Back Malaria Partnership (RBM), global health advocates, existing malaria stakeholders, the private sector, the faith-based community, the research and development community, and the media. VOICES will also closely track global funding trends from a variety of sources, such as the World Bank, GFATM, governments, and other donors. CCP will work with local community-based organizations to implement projects in both Ghana and Mali. The CORE Group, a membership association of international nongovernmental organizations (NGOs), will work with CCP in Mali through Groupe Pivot, a well-established national NGO umbrella group. In Kenya, CORE Group will provide support to the Kenya NGO Alliance Against Malaria (KeNAAM), while the Malaria Consortium will focus its efforts on Mozambique. The developing country efforts will work to ensure national malaria control strategies are in place, and adequately funded and implemented. Supported by an $8.7 million grant from the Bill & Melinda Gates Foundation, VOICES will develop materials based on lessons learned, successes, and case studies from developing country activities to enhance ongoing advocacy efforts and encourage new malaria advocates. It will also seek strategic opportunities to bring developing country spokespersons to the global stage to help make malaria a priority for opinion leaders, policymakers, and the media. International communications firm Fleishman-Hillard Inc. will provide strategic public relations support and counsel to the project.