HIV/AIDS Communication Support Program
Start Date: 07/25/2007
End Date: 07/24/2011
The Health Communication Partnership (HCP) based at the Johns Hopkins University Bloomberg School of Public Health, is currently implementing a communication program in Maharashtra State under the Avert Project. HCP facilitated the development of a statewide communication strategy for HIV/AIDS prevention, care and treatment with participation of all stakeholders. Behavior Change Communication (BCC) and Advocacy are the core approaches of the HIV/ AIDS prevention, care and treatment program in the state. Project objectives include supporting Maharashtra in developing a unified communication response, as well as a networked model to provide integrated prevention, care, and treatment services in selected core districts. Activities include campaigns to increase risk perception and knowledge about HIV/AIDS, working with Avert NGOs to build capacity, analyze communication materials for most-at-risk groups, and identify ways to communicate messages for these groups. Activities also include setting up workplace intervention policies and programs addressing HIV/AIDS, and reducing stigma with building advocacy with media, NGOs, and the government.