School of Public Health
Kilkari Impact Evaluation (Qualitative)
There are 5 maternal messaging programs globally which have scaled to over 1 million users; Kilkari is the largest of these in terms of absolute numbers. Kilkari is an outbound health service that delivers weekly, stage-based audio messages about pregnancy, childbirth, and childcare directly to families in 13 states across India on their mobile phones. With support from the Gates Foundation, JHSPH in collaboration with the University of Cape Town, Oxford Policy Management (OPM), and BBC Media Action, is the leading an evaluation of Kilkari. Activities include a randomized controlled trial across 4 districts of MP state; big data analytics of secondary data; qualitative research; and an economic evaluation.
PI Mentor: Kerry Scott