Tanzania - Tanzania Capacity and Communication Project (TCCP)/Communication for Malaria Initiative (COMMIT)
The Tanzania Capacity and Communication Project (TCCP), currently in its third year, is a five-year, USAID- funded project led by the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP) in collaboration with Media for Development International and CARE/Tanzania. TCCP seeks to: 1) Execute evidence-based social and behavior change communication (SBCC) initiatives at scale; 2) Effectively coordinate SBCC at the national, regional and district levels; and 3) Measurably transfer SBCC skills to Tanzanian individuals and institutions. TCCP's health areas of focus include HIV (prevention, treatment, PMTCT, male circumcision, HIV testing and counseling, most vulnerable children), family planning and safe motherhood. COMMIT is a multi-tiered project that aims to foster social norms and self-efficacy around malaria prevention and treatment. This is accomplished through a Rural Communication Initiative component that is implemented through Community Change Agents (CCAs) that are responsible for mobilizing communities around malaria prevention, treatment and control. Supporting this is the Reinforcement component including Mass Media and Advocacy to ensure individual and families have the information, motivation and self efficacy to put into practice the new behaviors. COMMIT is currently in its sixth year of implementation.