Monitoring and Evaluation of the Tobacco Product Point of Sale Environment

Tobacco product advertising, promotion, and sponsorship have been shown to influence tobacco use through increased youth initiation as well as decreased cessation. Advertising at the point of sale (POS) of tobacco has become increasingly important for tobacco companies as governments begin to implement advertising bans through other avenues (FTC, 2009). Young people are especially vulnerable to the effects of tobacco advertising. IGTC has been involved in tobacco product point of sale monitoring projects in countries throughout the world, including India, Mexico, and Vietnam. The purpose of this research is to monitor the tobacco point of sale environment with regard to density of tobacco sale, location of tobacco sales, the advertising and marketing environment at point of sale, and the impact of these aspects on tobacco use. The data collected lends information to the understanding of the effect of the point of sale environment and the subsequent formation and enforcement of policies.

Delhi, India

People

Noreen Hynes, MD MPH

Director, Geographic Medicine Center of the Division of Infectious Diseases

Robert Bollinger Jr., MD MPH

Director, Johns Hopkins Center for Clinical Global Health Education (CCGHE); Associate Director, Johns Hopkins Center for Global...

Caitlin Kennedy, PhD MPH,BA

Co-Director, MPH concentration in Social and Behavioral Sciences in Public Health; Associate Director, Center for Qualitative...

Joanne Katz, ScD MS,BSc

Associate Chair, Director of Academic Programs

Stefan Baral, MD MPH,MBA,MSc

Director, Key Populations Program

Yukari C. Manabe, MD

Associate Director of Global Health Research and Innovation
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April 2019

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