David Jernigan, PhD
Director, Center on Alcohol Marketing and Youth
Health, Behavior and Society, Bloomberg School of Public Health
Alcohol, alcohol policy, globalization, media, advocacy, media advocacy, youth, community organizing
My recent publications focus on the global spread of alcohol marketers, youth alcohol consumption by brand and what this suggests about the effects of marketing, results from the Center on Alcohol Marketing and Youth's monitoring of youth exposure to alcohol advertising in the United States, consumption and health effects of alcohol taxation, translation of evidence-based recommendations regarding reduction of excessive alcohol use and related problems into public health practice, and alcohol marketing activities in digital and social media. For more information, please contact me directly.
Jernigan DH, Babor T. The concentration of the global alcohol industry and its penetration in the African Region. Addiction, in press.
Ross CS, Ostroff J, Siegel MB, DeJong W, Naimi TS, Jernigan DH. Exposure to magazine advertising for alcohol brands most commonly consumed by youth: Evidence of directed marketing. Journal of Studies on Alcohol and Drugs, in press.
Jernigan D, Ross C, Ostroff J, McKnight-Eily L, Brewer RD. Youth exposure to alcohol advertising on television – 25 markets, United States. Morbidity and Mortality Weekly Report, 62:997-880, 2013.
Jernigan D, Rushman A. Measuring youth exposure to alcohol marketing on social networking sites: Challenges and prospects. Journal of Public Health Policy, epub ahead of print, 2013.
Jernigan DH, Sparks M, Yang E, Schwartz R. Using public health and community partnerships to reduce alcohol outlet density. Preventing Chronic Disease, 10:120090, 2013.